With so many companies advertising free credit reports on national television, it’s becoming increasingly hard to separate the wheat from the chaff. Because if the advertised offer is really free, then can the company justify paying for national advertising? And it’s not like the campaigns ran and then stopped all of a sudden. They’ve been on the air for years now, so it has to be a profit-generating venture. And they all seem to be hell-bent on showing you what horrible things can happen to you should you not get your free credit report, while minimizing the fact that they’re just as intent on selling you something.

Common sense tells us that if the ads keep airing, it’s because the campaigns are successful in reeling in new customers. At the same time, almost everyone knows that there’s no such thing as a free lunch and that “free” is often a bait that scammers use to lure in unsuspecting victims. In that regard, it’s relevant to wonder if those offers are really free? Free as in no monetary exchange whatsoever.

To make a long story short, the answer is that very few of them are really free. But anyone with a minimum of common sense could have figured that out, so we’re going to go into a bit more detail here, without putting you off by being overly technical. We will start off by telling you that very few free credit report offers are really free, but there are surefire ways to tell which ones are and which ones aren’t.

By now you can probably tell that most of these free credit reports offers have a cost. Most of the major banks and lending firms offer “free credit reports” that are really subscription services (which offer anytime access to your report) offered either by them or by one of the major credit bureaus that they have a partnership with. Those three credit bureaus are Equifax, Experian, and Transunion. While there are more than three credit bureaus, those three are the ones that count and which all companies get their information from and report to.

Another reason for the rise in free credit report offers is that people have been getting more concerned about the content of their credit reports, because of the rise of “identity theft”. Consequently, a lot of companies have entered the so-called “identity protection business”. Their business model is simple: they advertise a free credit report, but in the fine print of their offer, should you accept it, it says that you’re agreeing to subscribe to their credit monitoring services. They typically charge from $6.95 to $19.95 a month, and upon sign up you enroll for a plan that lasts anywhere from 3 months to a year. For your money, you get alerted in the case of suspicious activity on your account, and get notified about credit inquiries and late payments.

Because of the Fair Credit Reporting Act (FCRA), the “big three” credit bureaus are legally obligated to give anyone who asks for it one free credit report every year, which means that you’re eligible for three free credit reports a year. Whether you request it online, by mail, or over the phone, be sure to follow the instructions given to you so that you can receive your free, no strings attached credit report.

Here are some of the circumstances where a free credit report is legally available to you. 1) When a company denies your credit, insurance or employment application based on information that was in your credit report – you have 60 days from the occurrence to file your request. 2) You’re unemployed and are planning to look for a job within 60 days. 3) You’re on welfare. 4) Your believe your credit report contains errors and wish to review it.

Due to the competitive nature of the banking business, there are some banks in the marketplace that offer a free credit report, and a basic online access service that also gives you your credit score, when you get approved for their credit card or open another type of account. Sought-after credit cards as the premium American Express products, also offer their high-income, low-risk consumers various packages of services, including credit report access and monitoring.

If your needs do not go beyond looking at your credit report a couple of times a year to check for erroneous reports and misuse of your accounts or identity, there’s no need to pay a monthly fee for that. Even if you do want to monitor your credit report on an ongoing basis, before you go to a paid service, set up your free reports so that you receive one every four months. If that’s still not enough for you, then you can investigate one of the banks or credit card issuers that offers the service as part of a package deal.

The information in your credit report affects not only your credit eligibility, but also your insurance coverage and terms, as well as your employment prospects, you absolutely must keep a watchful eye on your credit report. Anything that shows wrong and is erroneous should be dealt with swiftly. And you really have no excuse since the many options that have been outlined here prove that you can really get your credit report for free.